EST. 1987

Our Story

Born in 1987, the brand AAWARI is a part of Aawari CLOTHING CO. LIMITED. The dream of father and son – Mr. Sumit Shah and Mr. Ayush Shah came to reality when Aawari started its journey with an aim to provide fashion in a modern retail environment to the Indian woman.

We are the only brand in the Indian retail space which offers ‘Indian Ethnic’ wear and stays a step ahead of the fashion curve. The pioneer in introducing the concept of ‘Mix n Match’ in retail, Aawari designers take inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman.

Our first brand Store was opened in 2001-2002 at Jaipur, Rajasthan. The idea is not to grow only within India but internationally. Aawari’s are already delivers now present in Dubai, Srilanka & Kathmandu and are now looking forward to expand in more countries.

Aawari’s core mission is to provide complete wardrobe solution to the modern Indian woman.

Started in 1987, the aim was to fill the gap by providing contemporary Indian ethnic wear in organized modern retail format.

We aim to grow nationally as well as globally to cater a larger clientele through both retail and e-commerce space.

Aawari’s wants to become the most preferred fashion brand for the modern Indian woman.


With the thought of changing the Indian fashion landscape forever, our products outshine the aawari women from the rest. Our focus is on quality material, design, fit and sizing. We are the first fashion brand to study about Indian woman’s shape, fits and size classification and came up with 8 instead of regular 3 sizes. We keep evolving with the changing tides of fashion, keeping the pace with Indian ever-changing never-changing woman and rendering ourselves indispensable. Our core values of Integrity, Result Orientation, Speed, Innovation and Camaraderie reflects across organization. The work culture of Aawari is all about inclusion, collaboration, high performance and opportunity. We also ensure that all our actions are in service of our Vision, Mission and values.