About AAWARI
"Aawari is a woman of her own mind —
every thought, every move, uniquely hers.
She walks a path carved by her inner wisdom,
listening to no one but the voice within.
She is fierce, free, and unapologetically herself.
She is Aawari."
🌿 Why Aawari Chooses Cotton: Let Your Skin Breathe
At Aawari, we believe your clothes should care for your body—not just cover it. That’s why we use 100% breathable, skin-friendly cotton dyed with natural vegetable colors. It’s like your body is taking a deep breath with every wear.
Unlike cheap polyester flooding the market—which suffocates your skin and harms the environment—our fabrics are kind, gentle, and in tune with nature.
Because true fashion isn’t just about looking good. It’s about feeling connected—to your body, your energy, and the universe.
🧵 Wear Aawari. Feel the difference.
Founded in 1987, AAWARI is a flagship brand under Aawari Clothing Co. Limited, born from the shared dream of Mr. Sumit Shah and Mr. Ayush Shah – a father-son duo with a vision to redefine Indian ethnic fashion. With a strong commitment to bringing contemporary ethnic wear to the forefront, AAWARI was created to offer stylish and elegant wardrobe solutions for the modern Indian woman, all within a refined retail environment.
What Sets Us Apart
AAWARI is proud to be India’s only ethnic wear brand in modern retail that seamlessly blends traditional Indian aesthetics with global fashion trends. Our pioneering ‘Mix n Match’ concept in Indian retail gives women the freedom to create their own unique looks, tailored to personal taste and occasion.
Our design philosophy draws inspiration from the ever-evolving international fashion scene and transforms it into silhouettes, patterns, and styles that are relevant, refined, and rooted in Indian heritage.
Our Journey
Our journey began with the first exclusive AAWARI brand store in Jaipur (2001-2002), and since then, we’ve expanded our reach not only across India but into global markets such as Dubai, Sri Lanka, and Kathmandu. As we grow, we remain steadfast in our goal to make AAWARI a global name in ethnic fashion.
Mission & Vision
To be a complete wardrobe solution for the modern Indian woman by providing ethnic wear that balances style, comfort, and identity within a structured, modern retail format.
We aim to scale our presence across national and international markets, leveraging both retail and e-commerce platforms to serve a larger, more diverse clientele.
Vision
To be the most preferred fashion brand for the modern Indian woman, redefining how ethnic wear is perceived, styled, and worn across generations and geographies.
